New formula to manage frizzy, curly, unruly locks hair for black women
This new product will soon reach Haiti and will become a bestseller by leaps and bounds in Haiti.
20 to 50 years later scientist probably will say that it is a contributing factor to health hazard.
According to the BBC on 29 May 2012, My Business: Developing a formula for frizzy hair.
What makes an entrepreneur?
BBC Brasil's Julia Carneiro and Tom Santorelli hear from Heloisa "Zica" Assis, who developed a hair treatment to manage her own unruly locks and ended up catering to the demands of a large number of Brazilians with frizzy or tightly curled hair.
Heloisa Assis spent 10 years mixing and churning all sorts of different hair creams at home in search of a formula.
She was determined to find a better way to take care of her frizzy strands of hair without having to straighten them, a common practice among black Brazilians who do not want to go for the Afro look.
When she was finally happy with the results, she left her job as a domestic maid and convinced her husband to sell the VW Beetle he used as a taxi. They invested $1,500 (